Marriott just announced the Aloft Tulum, a brand-new, boho-chic inspired hotel managed by Highgate Hotels, opened last week near Tulum’s downtown district and its white-sand beaches. The four-floor property features 140 loft-like guest rooms and suites and a variety of vibrant spaces for socialization and music, including the Ático Rooftop Lounge & Bar with an infinity pool, teepees for kids, and the destination’s only venue for corporate meetings and events. Aloft Tulum is part of Marriott Bonvoy’s portfolio of brands, and its first property to debut in Tulum, Quintana Roo.
Double guest rooms currently start at $150 per night. Aloft Tulum has two welcome offers: Guests will automatically receive a savings of 20% on the hotel’s best available rate and Marriott Bonvoy members staying three or more nights will be awarded 3,000 points. Both offers are valid on bookings made before April 30, 2021, for travel through June 30, 2021. To book, visit www.marriott.com/hotels/travel/tuyal-aloft-tulum
Each room includes complimentary high-speed Wi-Fi, 55-inch LCD televisions, free signature coffee, Aloft custom toiletries from Bliss® Spa and walk-in showers with rainfall shower heads.
Additionally, Aloft Tulum can host intimate events and weddings with three multi-functional meeting conference spaces, totaling 2,761 square feet. Meeting rooms can accommodate up to 240 people and are equipped with the latest audiovisual technology, plasma screen televisions, and complimentary Wi-Fi. For guests’ further convenience, the property provides several high-tech features including a Mobile Key program for keyless entry into guest rooms and a concierge tablet.
My Take
The Aloft brand is Marriott’s modern, chic, and eclectic line of hotels. Tulum is the more exclusive part of Mexico’s Quintana Roo compared to Cancun or Playa de Carmen, so an Aloft hotel seems to be a good fit. The hotel is brand new and seems to be updated with the latest tech we all would expect.
One point to note. The Aloft line is not a luxury brand in the Marriott portfolio. There seems to be plenty of awesome amenities at the Aloft Tulum, but don’t expect some of the fancy comforts from a typical Tulum hotel or other premium Marriott brands. The positive is that the daily rate is far cheaper than a premium hotel in Tulum. You get what you pay for, and the Aloft Tulum rates are priced accordingly.
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